Bundling Products: Even Baby Clothes!! (With Apolgies To Netscape)

I sell bundled products....I sell a unique humor line of maternity and infant cartoon wear that match; parents can match infant for that perfect Kodak moment. I'm proud of it, and I think I should be. It's different than anything on the market.

Did you ever wonder how the term “bundled products received such a bad name? It all started
with the milestone case of Netscape Vs. Microsoft several years back.

I am not expert in this type (or any type of law), but I do remember learning the importance of bundling products in college business classes.

If I'm not mistaken, Henry Ford (or one of the big car manufacturers began bundling cars with “extras”). Every car we buy today is bundled. That means “added on features” that are standard, so the consumer does not have to buy them separately. Air-conditioning would be one example.

Another might be a television that includes a remote control and dvd player. The list goes on and on.

So why did Microsoft get so much slack for “bundling Internet Explorer” when Netscape had a browser on the market at least five years prior to them? I still ask that question, and, according to my research, so do a lot of constitutional legal experts, not to mention The Wall Street Journal.

I would never buy a computer without operating system software included, and I bet you wouldn't either. It would be a bit silly to pay more for what you get included. And if the monitor is included, so much the more better. Again, a perfect example of “bundling products”.

I have nothing against Netscape, and, in fact, I think they make a very good browser. But I do
question, not based on expertise, but on business studies and even being a consumer, why, the fact that I.E is bundled, is so bad? The question has never been fully-answered to me.

By bundling my humorous funky maternity and infant wear, and matching funny gifts, dog sweaters, (and even coffee mugs), I give the baby and parents an opportunity to not only express who they are, but do it together in a way that is so much fun to be captured in video and photography. A true Kodak Moment.

And speaking of photography, would you buy a camera without a lens included? I didn't think so.